Showrooms
Rolex
1908
39 mm, platinum, polished finish
£26,800
Suggested retail price inclusive of V.A.T.
The suggested retail price can be modified at any time without notice.
Rolex Guarantee
To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.
The green seal
The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.
Rolex presentation box
Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.
M52506-0002
39 mm, platinum, polished finish
Domed and fluted
Waterproof to 50 metres / 165 feet
Perpetual, mechanical, self-winding
7140, manufacture Rolex
Approximately 66 hours
Leather strap
Ice blue, rice-grain motif
Superlative Chronometer (COSC + Rolex certification after casing)
Ice-Blue Dial
The ice blue dial features a guilloché rice-grain motif. This rosette-like design is distinctive for its three-dimensional, repeating geometric pattern that extends across the surface of the dial starting from the small seconds counter at 6 o’clock. The minute track is surrounded by a filet sauté with crimped pattern, which is also guilloché. With the introduction of a dial created via guillochage, or engine turning – a technique that uses a turning tool to sculpt a pattern into a surface – Rolex is pursuing the course it has set for the Perpetual collection as a tribute to the classic art of watchmaking infused with the brand’s know-how and creativity. This exclusive dial bears the same Arabic numerals 3, 9 and 12, the same faceted hour markers and the same hands as that of the 18 ct gold versions. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona and the Perpetual 1908.
Domed and fluted bezel
This elegant and understated watch features a slim case crowned with a bezel that is part domed and part finely fluted – the lower part being given an elegant fluting and the upper part domed.
Platinum
Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
DMR is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
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