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TAG Heuer Watches
TAG Heuer Watches

Since 1860, TAG Heuer has embodied avant-garde, precision and bold style, that have marked the world history of the watch industry

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As an authorised retailer of TAG Heuer watches, David M Robinson’s teams of helpful experts proudly introduce our clients to the brand at our TAG Heuer Boutique at Liverpool ONE and online.

Defying the time-honoured conventions of Swiss watchmaking, for over 50 years TAG Heuer has met every challenge head-on – and then pushed past it.

Seamlessly blending style and precision, iconic models such as the Carrera and Aquaracer have become legendary in the horological world.

Why choose TAG Heuer watches?

TAG Heuer epitomises luxury in the world of watches. Founded by Edouard Heuer, the brand is renowned for its timeless designs, such as the stainless steel bracelet featuring a tachymeter bezel and blue dial editions.

Innovating unique mechanisms, Heuer patented advancements like the oscillating pinion for precise timekeeping. Combined with a titanium case and water-resistant qualities, TAG Heuer timepieces are engineered for precision, durability, and performance in any environment.

Maintaining the family connection, great-grandson Jack Heuer continues to contribute to the brand's collections and collaborations. From classic designs with black, white, or rose gold features to limited editions, there's TAG Heuer offers a watch for every enthusiast.

In a collaboration with the Bamford Watch Department, TAG Heuer introduced a carbon watch with a light blue minute scale and matching hands, offering a distinctive and striking aesthetic.

Partnering with Formula 1 and mastering motorsports watches, TAG Heuer also engineers timepieces for various sports and other purposes.

Embraced by celebrities like Steve McQueen in his 1971 film Le Mans, TAG Heuer watches are cherished as both fashion statements and sports companions, showcasing their versatility.

Shop our range today.

For Him

For Him

TAG Heuer’s men’s watches excel in quality craftsmanship and durability


For Her

For Her

TAG Heuer’s women’s watches are both bold yet timeless, feminine yet strong, robust yet refined



  • All TAG Heuer Collections

    All TAG Heuer Collections

  • tag_heuer_aquaracer2

    Innovation as a profession of faith since 1860: from the first luxury Connected Watch in 2015 through improving the oscillating pinion in 1887. TAG Heuer has continued pushing the limits of watchmaking technology with innovations and savoir-faire

    Swiss Avant-Garde Since 1860

TAG Heuer Collections

TAG Heuer Boutique, Liverpool ONE

TAG Heuer Boutique Liverpool

A bold, fast-paced brand like TAG Heuer is coupled perfectly with a dynamic city like Liverpool, where the team at DMR’s dedicated TAG Heuer Boutique proudly introduce our friends to this iconic brand. At the heart of Liverpool ONE, our helpful experts are on hand to tell the story of this remarkable watchmaker.

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