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IWC Schaffhausen Watches
IWC Schaffhausen Watches

By combining precision engineering and exclusive design, the Swiss marque has firmly established its international reputation

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WELCOME TO DAVID M ROBINSON

Authorised IWC RETAILER

Over 150 years ago, American watchmaker Florentine Ariosto Jones crossed the Atlantic to Switzerland. His plan was combine modern watchmaking innovations with precision Swiss engineering. The result was IWC Schaffhausen. The IWC product families resonate with a variety of temperaments and interests. Each family represents a different theme, from the bold pioneering spirit of the Big Pilot’s Watches, to the precision elegance of the Portofino.
For Him

For Him

Sophisticated engineering, most exquisite materials and iconic design; IWC’s six collections represent more than 150 years of watchmaking expertise

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For Her

For Her

Many watch lovers around the world may perceive IWC as a male oriented brand. But fact is that the Schaffhausen-based manufacturer has been offering beautiful watches for women throughout its history

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  • All IWC Collections

    All IWC Collections

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  • Pilot’s Watch Performance Chronograph 41 AMG

    Sophisticated engineering, most exquisite materials and iconic design; IWC's six collections represent more than 150 years of watchmaking expertise

    IWC - PIONEERS OF LUXURY WATCHES

IWC Schaffhausen Collections

Pilot’s Watch Performance Chronograph 41 AMG

Manchester

DMR Manchester is a destination for luxury watch aficionados from right across the North West of England and has been our home since 1979. Having undergone an expansion and extensive refurbishment to celebrate DMR’s 50th anniversary in 2019, the showroom is now equipped with a dedicated IWC space, where our helpful experts continue to assist their friends sourcing pieces from the brand’s elegant collections.

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Pilot’s Watch Performance Chronograph 41 AMG

Liverpool

The city where the DMR story began, Liverpool is known around the world as a kind and welcoming place, all attributes that can also be attributed to the DMR Liverpool team. Managed by Alisha Duffy, the team at our Liverpool showroom share over 200 years-worth of combined experience in the industry, making them the perfect guides through your IWC journey.

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CORDELIA HYDE

DMR LIVERPOOL

CORDELIA HYDE

“IWC’s heritage of creating innovative timepieces that many thought impossible at the time of their founding, continues to fascinate my clients today. It is this innovation and expertise that ensures their place amongst the finest watch manufacturers in the world.”

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CRAIG JONES

DMR MANCHESTER

CRAIG JONES

“2023 has seen some outstanding new additions to the IWC collection. The new releases saw classic IWC timepieces evolve into modern icons which have already proven very popular with our friends.”

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