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13 December 2023

DMR Opens TAG Heuer Boutique in Liverpool ONE

By: Robert Paterson

DMR Opens TAG Heuer Boutique in Liverpool ONE

We are delighted to announce the opening of the DMR TAG Heuer Boutique, which opened its doors at Liverpool ONE on Saturday 2nd December.

The launch of the 3,600 sq ft store on South John Street marks the first partnership of its kind for TAG Heuer and DMR in the city and the largest TAG Heuer Boutique in the UK, adding to the destination’s extensive portfolio of well-renowned, luxury watch and jewellery brands.

Our third space at the Liverpool ONE, the new boutique showcases the partnership’s extensive selection of exceptional watches, including the iconic Aquaracer and Carrera collections. Also present throughout are freestanding interactive showcases, spotlighting the latest generation of Connected watch, the TAG Heuer Connected Calibre E4.

TAG Heuer Boutique, Liverpool ONE

“We are delighted to be opening the new TAG Heuer mono-brand Boutique in Liverpool ONE. This is our third separate fascia in the destination and we are looking forward to welcoming customers from around the North West and further afield to see the largest TAG Heuer Boutique in the UK. Building on the success of the flagship DMR showroom, the TAG Heuer boutique makes Liverpool ONE a genuine destination for luxury watch and jewellery purposes.”

John Robinson, Managing Director at DMR

Fitted in TAG Heuer’s signature blue, the South John Street store has been designed to showcase its exclusive collection of timepieces, featuring wood and steel accents in keeping with the brand’s contemporary aesthetic.

The boutique features a private luxury lounge and bar, alongside a wall-mounted, 3D Porsche sculpture showcasing the long-lasting partnership between the iconic brands. Created by local artist, Jessica Slack (@jessicaslackstudio) the sculpture incorporates her trademark vibrant colourways and unique style, complementing the brand’s avant-garde aesthetic whilst recalling its racing heritage.

DMR Opens TAG Heuer Boutique in Liverpool ONE

Our new TAG Heuer Boutique is now open for clients to visit, located at at 23 South John Street Liverpool, L1 8BU. You can contact the team on [email protected] and 0151 456 1860, or click HERE to book an appointment.

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