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16 March 2017

Introducing The TAG Heuer Connected Modular 45

By: Amy Brennan-Stephenson

Introducing The TAG Heuer Connected Modular 45
Following on from the success of the TAG Heuer Connected, TAG Heuer are now releasing the Connected Modular 45, a highly customisable 45mm Swiss made smart watch powered by Android and Intel technology.

The TAG Heuer Connected Modular 45 is a phenomenal piece of technology, designed and manufactured according to the most time honoured traditions of Swiss watchmaking. Like TAG Heuer’s mechanical chronographs, it is assembled in the brand’s workshops in La Chaux-de-Fonds, in the same manner and to the same meticulous standards. Because of this, it proudly displays the “Swiss Made” label, guaranteeing Swiss quality and savoir-faire.


The Connected Modular 45 is the most customizable smartwatch on the market. There are 11 standard models and 56 more available in a variety of colours and finishes. The bracelet, lugs and buckles are interchangeable and there is even the option to use a compatible mechanical watch module. The new TAG Heuer Studio app gives the user the ability to customise their watch face in over 4000 ways, just select your 3-Hand, GMT or one, two or three counter Chronograph as your starting point, and the rest is up to you.


The watch is powered by Intel’s Z34XX Atom processor and run on the Android Wear 2.0 OS. Google’s new operating systems is dedicated to wearable tech and allows a variety of apps to be run independently, without the need to be tethered to an Android smartphone. The watch will be able connect to the internet via wi-fi and mobile networks and the inclusion of Android Pay brings this watch right up to date.

The TAG Heuer Connected Modular 45 is available online now from £1,450. For more information on the collection visit TAG Heuer here.

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