Rolex Datejust: Make A Date Of A Day

Datejust

Make A Date Of A Day

A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

“IT IS A MASTERPIECE OF HOROLOGICAL SCIENCE. IT IS, IN FACT, A SYNTHESIS OF ALL THAT HAS BEEN ACHIEVED UP TO THE PRESENT DAY.”

Hans Wilsdorf, 1945

Embodying Rolex Know-How

The perfect embodiment of the classic Rolex watch, the Datejust, launched in 1945, showcased all the major accomplishments developed to that point by the brand. It thus echoed the quest for excellence of Rolex founder Hans Wilsdorf who believed that watchmaking progress should encourage human progress. In a period of great change, people’s relationship with time was shifting. Modern life moved to the rhythm of the passing days and was less connected to the seasons. The Datejust offers enhanced comfort in terms of legibility and daily time management.

The Cyclops Lens: An Optimised Reading

Created to improve the legibility of the date, the Cyclops lens is both an aesthetic and a technical brand signature. This Rolex invention was patented in the early 1950s and presented for the first time in 1953 on a Datejust. Its magnifying effect makes the date easier to read. Initially in plexiglass, it has been crafted in sapphire since the 1970s, like the watch’s crystal.

Rolex Datejust 36 in oystersteel and yellow gold m126233-0039 at David M Robinson

The Jubilee Bracelet: Comfort And Elegance

Celebrating the 40th anniversary of Rolex in 1945, the Jubilee bracelet was specially designed for the Datejust. This fluid and comfortable five-piece link metal bracelet is integral to the Datejust’s identity and enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet.

A Continually Updated Watchmaking Icon

The Datejust is constantly reinventing itself. Its varied reinterpretations express and showcase Rolex’s expertise in dial-making. Featuring smooth, domed, fluted or diamond-set bezels, the Datejust has stylishly spanned eras while perfectly adapting to the personality of its wearers.

Celebrating Dates With Destiny

The Datejust has naturally become the watch of our dates with destiny. Day after day, its dial marks a meeting point between the personal course of each wearer and the passing of time. Seen on the wrists of such major figures as Winston Churchill, Dwight D. Eisenhower and Martin Luther King, the Datejust has spanned eras without ever losing its modern touch.

Among the Rolex Testimonees associated with the Datejust, we celebrate Swiss tennis legend Roger Federer, Polish tennis player Iga Świątek, Swiss skier Lara Gut-Behrami and Canadian singer Michael Bublé.

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An as Official Rolex Retailer, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.

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David M. Robinson Limited acts as a credit broker and not the lender, offering credit products from Secure Trust Bank PLC trading as V12 Retail Finance limited. David M. Robinson Limited is authorised and regulated by the Financial Conduct Authority, registration number 720857. Credit subject to age and status, minimum spend and terms & conditions apply. Company number: 00958819. Registered address: 14 Railway Street, Altrincham, Cheshire, WA14 2RE. V12 Retail Finance Limited. Registered in England and Wales 4585692. Authorised and regulated by the Financial Conduct Authority. Registration number: 679653 Registered office: Yorke House, Arleston Way, Solihull, B90 4LH. Not all financial products offered are regulated by the Financial Conduct Authority.

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