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23 June 2018

TAG Heuer: New Arrivals

By: Amy Brennan-Stephenson

TAG Heuer: New Arrivals
Known for a vast collection of timepieces, encompassing the sporty and the classic, TAG Heuer provides a timepiece for all. We asked Sophie at DMR Liverpool which of the brand’s latest releases stood out to her!

British prestige and Swiss precision unite for this Limited Edition Formula 1 timepiece bearing the iconic colours of British Luxury sports car manufacturers Aston Martin.

The latest addition to the Formula 1 collection is like nothing we have seen before- the contrast of black and grey with bold lime green highlights works beautifully, but the most interesting part for me is the specially embossed calf leather strap – a change from the usual steel or rubber straps that feature heavily in the Formula 1 collection. The watch is powered by the reliable and accurate Tag Heuer quartz movement, housed in a 43mm steel case. Complications include the tachymeter scale on the black aluminium bezel and chronograph display on the dial, effortlessly blending together class and functionality. An exciting new addition to DMR, this Aston Martin collaboration is now available in DMR showrooms.

One of the most exciting new releases from Tag Heuer has to be the redesigned Formula 1 Lady- available in 32 and 35mm variations. This quartz timepiece is the perfect example of fashion and functionality. The ‘Tonneau’ case shape sets the watch apart from its male counterpart, and adds femininity to the piece. The main feature of this collection is the interchangeable straps; available in a variety of stunning colours to compliment the newly designed dials and bezels. The watch can be transformed in one click- taking it from day to night, or sporty to classic. The recent price alignment with the men’s watches in the collection means this is now the fantastic new entry level model priced from £950. Now available across DMR showrooms.

For more information about Sophie’s top picks, or to learn more about TAG Heuer’s collection, contact your local DMR showroom today.

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