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Our History

50 years of excellence

Our History

Founded in a small Liverpool workshop in 1969, David M Robinson has continued to deliver the same friendly customer service to our loyal clients for over 50 years. Now welcoming clients to our showrooms in Liverpool, Manchester and Canary Wharf, DMR brings together our expertise and passion for Rolex watches, with the warm Northern welcome that we have prided ourselves on providing throughout our 50-year journey.


When David M Robinson founded our business from North John Street, Liverpool, he was committed to satisfying the demands of his local clientele by creative innovative and beautiful pieces of jewellery. Each piece would make a memorable stamp on their personal story and begin a friendship that has proven, in many cases, to draw many generations of the same families to visit us in the city and across the North West.

Rolex botique


David M Robinson has enjoyed a strong partnership with Rolex for over 35 years and continues to build a reputation for unparalleled and exceptional customer service. All of our Sales Ambassadors receive regular Rolex training, allowing them to remain fully absorbed in the majesty of this iconic partner.

Rolex Boutique DMR Manchester


We remain committed to providing the best Rolex expertise for our clients, across our showrooms. This is evident at our beautiful showroom in Manchester City Centre where our Rolex-accredited watchmaker works alongside our Sales Ambassadors to provide the best of the DMR experience. Throughout our three showrooms, our helpful experts continue to provide the same welcoming smile offered to the first David M Robinson clients in 1969.

Rolex Team


At DMR, we appreciate that trusting your Sales Ambassador is an incredibly important part of your purchase. That’s why we put you and your needs at the heart of your Rolex journey, helping you to find the perfect watch for your collection. We welcome you to arrange an appointment with the experts at our showrooms in Liverpool, Manchester or Canary Wharf to learn more about DMR and our partnership with Rolex.

Rolex Watches