Since 1860, TAG Heuer has embodied avant-garde, precision and bold style, that have marked the world history of the watch industry
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By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir-faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.
Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury Connected Watch in 2015, TAG Heuer has always made innovation its raison d’être. Spread over four production sites, TAG Heuer’s expert manufacture continues to pioneer innovations at the avant-garde of watchmaking technology.
A bold, fast-paced brand like TAG Heuer is coupled perfectly with a dynamic city like Liverpool, where the team at DMR’s dedicated TAG Heuer Boutique proudly introduce our friends to this iconic brand. At the heart of Liverpool ONE, our helpful experts are on hand to tell the story of this remarkable watchmaker.
TAG Heuer epitomises luxury in the world of watches. Founded by Edouard Heuer, the brand is renowned for its timeless designs, such as the stainless steel bracelet featuring a tachymeter bezel and blue dial editions.
Innovating unique mechanisms, Heuer patented advancements like the oscillating pinion for precise timekeeping. Combined with a titanium case and water-resistant qualities, TAG Heuer timepieces are engineered for precision, durability, and performance in any environment.
Maintaining the family connection, great-grandson Jack Heuer continues to contribute to the brand’s collections and collaborations. From classic designs with black, white, or rose gold features to limited editions, there’s TAG Heuer offers a watch for every enthusiast.
In a collaboration with the Bamford Watch Department, TAG Heuer introduced a carbon watch with a light blue minute scale and matching hands, offering a distinctive and striking aesthetic.
Partnering with Formula 1 and mastering motorsports watches, TAG Heuer also engineers timepieces for various sports and other purposes.
Embraced by celebrities like Steve McQueen in his 1971 film Le Mans, TAG Heuer watches are cherished as both fashion statements and sports companions, showcasing their versatility.
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