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Rolex
Day-Date 40
Oyster, 40 mm, platinum and diamonds
£99,950
Suggested retail price inclusive of V.A.T.
The suggested retail price can be modified at any time without notice.
228396TBR
Oyster, 40 mm, platinum and diamonds
Set with diamonds
Waterproof to 100 metres / 330 feet
Perpetual, mechanical, self-winding
3255, Manufacture Rolex
Approximately 70 hours
President, semi-circular three-piece links
Ice blue set with diamonds
Superlative Chronometer (COSC + Rolex certification after casing)
Ice-Blue Dial
The ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metals, for the finest of watches. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona and the Perpetual 1908.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
Platinum
Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
DMR is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
